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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Návrh plánu marketingovej komunikácie š.p. SLOVTHERMAE, Kúpele Diamant Dudince pre sezónu 2015/2016
 Jankovič, Michal
Bachelor thesis deals with the assessment of the marketing mix of LF Diamant, with an emphasis on marketing communication. It focuses on identify-ing the factors, that would ensure increasing the number of visitors in spa facilities. Attention is also focused on the assessment of the main competitors in the field of spa care. In order to understand the needs of current and potential clients of the company, there were used two questionnaires (103 and 201 respondents) and in-depth interviews with 6 clients of LF Diamant. Results from market research then allowed to formulate appropriate recommendations with the intention of raising the profile of the company on local and international market of spa tourism and increase number of clients in the company during off-season.
Detailed record
Návrh plánu marketingovej komunikácie š.p. SLOVTHERMAE, Kúpele Diamant Dudince pre sezónu 2015/2016
 Jankovič, Michal
Bachelor thesis deals with the assessment of the marketing mix of LF Diamant, with an emphasis on marketing communication. It focuses on identify-ing the factors, that would ensure increasing the number of visitors in spa facilities. Attention is also focused on the assessment of the main competitors in the field of spa care. In order to understand the needs of current and potential clients of the company, there were used two questionnaires (103 and 201 respondents) and in-depth interviews with 6 clients of LF Diamant. Results from market research then allowed to formulate appropriate recommendations with the intention of raising the profile of the company on local and international market of spa tourism and increase number of clients in the company during off-season.
Detailed record

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